Business Storytelling with Kate Burke

WHAT I DO

Brand Strategy

I love working with small to medium enterprises to capture the essence of their brand and help them communicate it effectively. I realise that small businesses don’t have big bucks to spend, but I KNOW it’s so important to do this well. That’s why I’ve developed a MINI BRAND STRATEGY offering that’s straightforward and affordable – and will drive huge improvements in your marketing. Contact me to find out more.

Websites

Your website should clearly communicate your value. If you suspect your digital shopfront is lacking sparkle, let me help.

Newsletters and blogs

Your newsletter and blog should educate, inform and inspire your readers. I can help you keep that good content flowing.

Brochures

Your brochure should sell like your top salesperson. I can help you capture the right information and present it in the right way. For a complete package, I can manage the design side of things too.

Speeches and presentations

Sometimes it’s hard to structure your thoughts into a compelling speech or presentation. Give me a brain dump, and I’ll create a story you’ll be proud to stand up and present.

Award Entries

So you want to win some gongs for the office trophy cabinet? No problem – I work with you to create strong and compelling award entries.

Business development support

Pitching to a corporate audience? I’ll help you write a proposal or presentation that blows their socks off.

Video scripting and production

Writing a script that distils your message perfectly for video – not as easy as it sounds. I can also manage production to provide an end-to- end experience.

Writing for the media

From press releases to feature articles and by-lines, this is where I cut my teeth. My writing can get you published in your dream publication.

It’s my mission to help businesses ignite change through communication. Work with me to find out how.

The 7 communication mistakes

There are 7 classic communication mistakes that I see all the time in businesses. These mistakes make it much harder to get your message across and damage your credibility.

Find out if you’re making any of the 7 deadly communication mistakes.
Download your free PDF here.

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Praise

"When we were looking to engage a writer for our awards submissions Kate Burke was the only person who came to mind. Kate surpassed our expectations more than we could ever have thought, she really took the time to talk to us about what we did and the message that we wanted to convey and she said it in a way that we could only ever have dreamt of writing. Kate was efficient, kept on our backs to get the information back as we were operating to a strict time frame and delivered within the short time frame and delivered perfectly. We couldn’t recommend her highly enough and look forward to working with her again."

Virginia Brookes, Director, Resolver Recruitment

“Kate may have left the UK but the talent, creativity and commitment she demonstrated in all the UK companies for whom she worked is now Australia's gain. As the UK's largest such company, Kate often hired Electric Airwaves to conduct media and crisis training for senior executives. She always knew exactly the outcomes she wanted, her briefing was spot-on and she was great fun to work with. Whether you want strategic thinking, able implementation, corporate expertise or entrepreneurial mindset, Kate's your woman.”

- Andrew Caesar-Gordon, Founder and Owner, Electric Airwaves

“It was great to work with Kate as part of the Commonwealth Bank's NFP Conference series. Very professional, exceedingly calm! and strong interest in the NFP sector.”

- Morri Young, CEO at Accounting for Good

" Focus Creative was one of Kate’s first clients, and we’ve been with her ever since. Whatever the brief, Kate approaches it professionally and with a fresh and strategic mindset. Kate has a way with words, and our clients love her messaging work and her business writing. We’d be happy to recommend Kate to any business looking for a competitive edge in the way they communicate their offer to market. "

Carlos Jonmundsson, Founder and Owner, Focus Creative

" Kate is a brilliant writer and her articles have not only made our lives easier, but they've been well-received and popular with our readers. She always understands the brief, asks the right questions if she needs to, and has picked up a niche market quickly. It's not easy to write about online distribution for hotels but Kate's work makes it easy to understand. "

Claire Riley, Content and Editorial Manager, SiteMinder

" Kate can take complex, technical information and turn it into readable and clear copy – that gets the point across and ensures that the message is clearly received! She’s passionate about communication and ensuring that what she writes has an impact and is insightful for the reader. "

Isabella Mannix, Senior Manager, Commonwealth Bank

" Kate worked with Verdia to develop a visual and written story that enabled us to go to market and establish credibility very quickly. She steered us through our media launch, honing our messages to achieve great coverage in our target media. Perhaps most importantly, she has developed tools and materials that help our team and partners to tell our story effectively. This has undoubtedly supported the rapid growth of our business. "

Paul Peters, CEO, Verdia